Private Universities are trying new methods to attract students and lower the sticker shock of tuition. Atlanta-based Oglethorpe University recently announced a price-matching program offering students who qualify for admission the same rate flagship public universities in their home states.
Colleges are now offering “price-matches” for students, taking cues from the business world to compete in an era of ballooning costs. Several private universities, attempting to keep pace with the lower tuition of their in-state, public peers, promise to match tuition for students.
This fall, the trendy pricing strategy for private universities might just be matching public universities’ tuition. Two private universities unveiled price-matching programs over a span of five days at the end of August.
In order to recruit high-performing students, it is becoming more common for private colleges to match the tuition rates at public schools. There is increasing competition among colleges to recruit high-performing students. In an attempt to remain competitive, many private universities are offering to match the tuition rates students would pay at a public college, The Wall Street Journal reported.
This content is made possible by our sponsor; the views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc. It’s a tactic big-box retailers have used for years: “Find it for less at another store and we’ll match the price.”
- Other Flagship 50 coverage:
- Education Dive website: “Declining birthrate will make college students a ‘hot commodity‘”
- Legal Insurrection website: “Some Private Colleges Now ‘Price-Matching’ Public School Tuition to Attract Students“
- Inside Higher Education mentions Oglethorpe in article about St. John’s College: “Bucking the ‘Prestige Pricing’ Trend“
- Inside Higher Education mentions Oglethorpe in article about Capital University: “Private University Cutting Prices for Families of Public Service Workers“
- Marietta Daily Journal Campus News: “Oglethorpe University welcomed first-year students to campus on July 20 for MAP Day (Making a Petrel), an event for incoming students who will attend Oglethorpe starting in fall 2018. Local students who will attend Oglethorpe this fall include Alondra Santiago-Garcia of Austell; Julianna Hughes of the Cumberland area; Megara Shepperson of Kennesaw; Donovan Lewis of Mableton; Trevon Burkhead, Stasia McGhee, Alexander Moran and Mary Neja, all of Marietta; and Tulani Leeks and Jacob Wissinger, both of Powder Springs.”
- Scholarship Positions website highlighted Oglethorpe’s 2019 scholarship weekend “James Edward Oglethorpe (JEO) Competition at Oglethorpe University, 2019“