Escalating the heated battle for students, some private colleges are offering to match public in-state tuition. Oglethorpe University near Atlanta will match the tuition of any state flagship university for high-achieving students. Robert Morris University near Pittsburgh said last week it would charge Pennsylvania residents the same price as local public universities, and give them a $3,000 scholarship to boot.
Some colleges say they’ll match tuition at rival schools. We’ll add up the dollars and costs. Melissa Korn, higher education reporter for The Wall Street Journal. (@melissakorn) Larry Schall , president of Oglethorpe University. Jeffrey Hecker , executive vice president for academic affairs and provost for the University of Maine.
More private universities are introducing price-matching programs, which is good news for students. It’s a tactic big-box retailers have used for years: “Find it for less at another store and we’ll match the price.” While there’s always a risk price-matching may hurt the bottom line, companies would rather have your business at a discount than not have it at all.
Some private and public colleges are offering to match the cost of tuition of competing universities to incoming students, according to the Wall Street Journal. This move, a tried and true tactic used by retailers, is a reflection of how expensive college tuition has become.
In a new marketing effort, some colleges will begin price-matching tuition in the hopes of bringing in more students. While a number a private universities will be offering students public school tuition, a number of public institutions will be offering out-of-state students the opportunity to pay like the locals.
- Additional Flagship 50 coverage:
- Yahoo Finance: “Some private colleges are matching in-state tuition prices to attract more students“.
- Business Report: “As businesses waive degree requirements, colleges offer to match tuition at rival schools“.
- In the Chronicle of Higher Education’s Sep. 4 Daily Briefing: “Private institutions match public scholarships. As private colleges are faced with fewer high-school graduates and perceptions of unaffordability, more of the institutions are matching the in-state tuition rates of their public counterparts. Some public institutions have adopted the model, too, offering in-state tuition to students from across the country. The Wall Street Journal has more on what colleges are doing to woo students.”
- Consider the Consumer website: “Colleges To Begin Tuition Matching Programs To Bring In More Students“
- Entrepreneur Fund: “Two New Price Matching Programs Rolled Out At Private Colleges“.
- The CW33.com: “Private colleges offer to ‘price match’ the tuition of public schools“.
- Self-proclaimed futurist and blogger Bryan Alexander looks at Oglethorpe’s Flagship 50 program in “When campuses start matching each other’s prices to snatch students“, in which he discusses four reasons why these programs matter.
- The “Aha Connection” website: “Oglethorpe University in Brookhaven to match tuition from state flagship colleges“.
- The Atlanta Journal-Constitution mentioned Oglethorpe in an Aug. 30 profile “Anita Allen-Farley helms a new era at Georgia Ensemble Theatre“: “While it plans to maintain its home base at the Roswell Cultural Arts Center, it’s in discussions with Oglethorpe University to become a resident company at the theater formerly occupied by Georgia Shakespeare for summer and holiday shows.”
- Global Atlanta is promoting the Sep. 6 lecture: “Martin Du Gard’s Thibault Family and World War I” by Dr. Jay Lutz, part of Oglethorpe’s semester-long commemoration of the 100th anniversary of WWI.