Interns in Pegasus Creative, Oglethorpe’s student communications agency, recently attended the annual Real World PR Conference for college students, hosted by the Public Relations Society of America in February.
During the all-day event, the students were able to learn more about PR careers and to ask questions of industry leaders from Chick-fil-A, Georgia Aquarium, Delta Air Lines, Children’s Healthcare of Atlanta, Georgia Power, Cox Enterprise, and CNN, among others. Panelists gave helpful tips and anecdotal advice about a wide range of topics including personal branding, the HR perspective of interviewing and the fast- paced environment of entertainment PR.
For senior Kai Street ’14, the conference proved to be a compass for his professional path. “I came out of the conference with knowledge, a new network of people, and a new direction to take in terms of my professional career,” said Kai, who participated in the conference’s career fair, which offered internship and networking opportunities and was “a great place to put one’s name out in the public and connect with professionals.”
Twain Carter ’14 found that the conference gave him a renewed confidence in what he is learning in the classroom, confirming that “once I graduate, I will be prepared for anything thrown my way.” But for Christie Pearce ’15, the conference offered a clear detour sign. “I wanted some guidance on the direction I should be going for my communications career and indeed confirmed that PR is not for me,” she admitted.
Similarly, I also now have a better sense of what a PR career might entail, but I’m not sure that being a part of the fast-paced world of PR fits who I am and my career goals–something good to discover sooner than later.
“Regardless of whether a student plans to pursue PR or not,” said Christie, “the panelists had a lot of insight about professionalism, interviewing, and career etiquette that is valuable to everyone.”