Telling My Story: Lessons Learned by a Psych Major in the PR World

Through my internship with Pegasus Creative, Oglethorpe’s student communications agency, I recently had the opportunity to attend Real World PR, an annual conference held by the Public Relations Society of America (Georgia chapter) for students interested in public relations.

As I waited for the conference to begin, I chatted with a group of students who had traveled more than 12 hours to attend. Fortunately, being in Atlanta afforded me this, and many similar opportunities, without an exhausting commute. When the other students attending began listing their majors, all fell under the communications umbrella. I was the lone psychology major.  I questioned, how does that fit into the PR world? But, as the conference progressed, I began to learn that my major was just one of many angles to my own story I could share to promote my skills and attributes.

The keynote speaker at the conference was Jodie Charlop, an executive coach. She described her seemingly disjointed career path, but went on to explain the common themes in her repertoire of experiences. She encouraged us to work on weaving together our many experiences to create a story—our own story.

Similar to Charlop, my own resume reflects my exploration into what I should do in life and for a living. I have been a circulation assistant in a library, worked as a resident assistant, interned at a consulting company, and currently work with international students at EF (Education First) and in Oglethorpe’s Career Services office in addition to interning at Pegasus. Needless to say, with the exception of my current internship as the Public Relations Specialist at Pegasus Creative, the rest of my resume does not exactly fit the PR mold.

I began to understand how relevant Charlop’s talk was to me and my challenge. Throughout the rest of the day, as I began to attend more sessions, I began to think how I could use my major and variety of experiences as ways to stand out and be memorable.

During a session about PR niches and myths, PR professionals from companies like Moe’s and Children’s Health Care of Atlanta spoke about their stories and experience in PR. When asked about their backgrounds, all stated that they were undergrads in communications, with the exception of one, another psychology major. It was then I realized I was not an odd man out after all. The point of the breakfast presentation began to sink in. PR is about how a company is presented, and as aspiring PR professionals, we can utilize the same strategies when presenting ourselves. We only need to tell our story in a compelling way.

Finding My Way at the Modern Media Conference

As a senior at Oglethorpe, my current goals involve deciding where I want to go with my life, which paths I wish to embark upon and which journeys I will undertake.  Ironically, on a physical plane, my navigational abilities are not exactly “present.”  Maps and signs befuddle me, as do landmarks, and I can find myself getting lost in ways that are so bizarre as to be impressive… from a certain angle, that is.  While my “impressive” skills at getting lost were no different at Georgia State’s Modern Media Conference (it took me half an hour to find the cafeteria), in a deeper sense, there was some direction to be found—the type of direction that every college senior ultimately desires.

Debra Bryant '12 and Marisa Manuel '13 at the conference

I chose to attend Georgia State’s conference because of my editor position with The Tower literary magazine, as well as my internship with Oglethorpe’s Pegasus Creative (the University Communication department’s newly-launched student communications agency that gives us the opportunity to gain real world experience in a collaborative team environment).  The conference, held September 28-29, was packed with more than 20 guest speakers from major media outlets such as CNN, ESPN, WSB-TV, HLN, and WXIA.   I was accompanied by Director of Communications Renee Vary, Assistant Director Debbie Aiken ’12, and Pegasus Creative’s Web Content Development Intern Debra Bryant ’12 (who also came on behalf of The Nightcap, the Evening Degree Program’s newsletter.)

The four of us had numerous lectures to choose from, some headed by photojournalists, others by newspaper editors, and a few by the professors at Georgia State themselves. The variety of seminars offered went far beyond what I had anticipated, and I used up an entire booklet taking notes on what was discussed.

Throughout the course of the day, I was able to attend five sessions, ranging from a passionate lecture called “Get to the Damn Point!” (something which I have admittedly not done yet—read on!) to an informative presentation on what makes student government an exciting body to report on. (As a member of our school’s SGA, this was especially topical for me!).  Journalist and Editor Michael Koretzky ended the conference with several stories concerning his own experiences in the professional world; he encouraged the audience to “be fired for the right reason,” before recounting several situations in which he was fired for just that.

So, what is the “darn” point of me writing this?  Well, there are several points I wish to share with you—I had fun, I learned a lot, and I hope to have more opportunities like this in the future.  Is this where I want to go with my life?  Do I want to work in PR, journalism, broadcasting, or some other form of media?  I don’t know, but I now see them as options, which puts me a step closer to finding my way than I was before.

OU Student’s Internship Offers Real World Experience

OU Nicole Kang '12 curated and organized the art exhibit "Push It" at Chastain Arts Center and Gallery.

More than half of college students nationwide complete internships, making the experience an essential credential for competition in the current job market. Oglethorpe places a high priority on providing opportunities for students to gain practical experience through internships and other experiential learning.

Here, studio art major Nicole Kang ’12 shared her internship experience with us back in 2010:

I am the head intern at Atlanta’s oldest gallery, Chastain Arts Center and Gallery. The gallery director, my supervisor, asked me to curate and organize a college student show inbetween major exhibits at our gallery. In this exhibit, the student work was pinned on the gallery walls by the students themselves—hence the title of the exhibit, “Push It.”

I accepted the offer eagerly and reached out to Oglethorpe University students. Through my leadership position as president of Process, the school’s art club, I was easily able to advertise and put a call out for artists. I also reached out to the Georgia State art department so that Georgia State students could participate. E-mail and Facebook were my main sources of communication throughout the whole process.

As students expressed interest in participating, I was in charge of jurying the pieces that could be part of the exhibit. I wanted the show to feel dynamic and exciting, so I selected works that varied in media, size, colors, and concepts. After denying and approving images of works for the show, I kept the participants in close contact to provide them with information and procedures. To market the event, I created fliers and posted them across the Oglethorpe campus and throughout the arts center. Through Facebook, I was able to announce the event and invite everyone and anyone I knew.

Everything came together on the day of the opening reception on November 12. Right after classes, I spent the day at the Center setting up food, drinks, and waiting for participants to arrive one by one with their works. I directed the participants with the arrangement of their works in the gallery space, and made sure that all of their works were properly catalogued. In all, the show included between two and eight works of art from 20 different student artists, including photography, drawing, painting, prints, and mixed media. Several students ended up selling some of their works. I played the role as the intermediary between the artist and the buyer.

The show attracted 130 people. I made sure to greet and introduce myself to all of the groups that came to the reception. I took time to speak with family and friends of each artist, and encouraged them to further their exploration in art. The event was a great success and a wonderful experience.

One Student’s (Front Row) Take on the World Cup

A while back, we featured a rising senior, Malika Whitley, who was spending her Summer Break the OU Way as a programming assistant for the National Black Arts Festival.  Now, she’s in  South Africa, working as an intern for the City of Cape Town’s Special Events department and blogging about her adventures.  Find out her take on the World Cup, how she’s juggling her new-found responsibilities, and living in a country where she doesn’t know the language! (Afrikaans)

When I got here the first things I heard were vuvuzelas and yelling…there were people running in the street selling and waving flags and blowing their vuvuzelas and singing… I’m officially a bandwagon World Cup fan…lol.