Making My Difference: Being A Part of Oglethorpe’s Online Strategy

Chandler Anderson '13 shown in one of his favorite spots on campus, the Oglethorpe University Museum of Art.

One of the best things about a small school like Oglethorpe is the potential for students to contribute in a big way to the campus, either through student organizations or by working for the school itself. When I returned for my senior year after a year of studying in Japan, I wanted to make sure that I left my mark on the school before graduating and going into the real world; I took every opportunity I could find to be more involved, which initially included taking a more active role in my fraternity, Chi Phi, and joining SGA as a Senior Senator.

In August 2012, I met fellow student Mon Baroi in the university’s cafĂ©. We immediately connected based on our interest in technology and web start-ups, and through Mon, I learned about Pegasus Creative, Oglethorpe’s student communications agency. Mon, who at the time was working for Pegasus on a Test Drive ad campaign for adult students, sold me on what sounded like a great opportunity: the chance to work with a talented group of people whose job was to make this university look good.

As a Pegasus web content developer, I was responsible for helping to maintain Oglethorpe’s websites. This included co-planning the design of the new summer and special events sites on WordPress, making timely edits to out-of-date web pages, and editing images and videos to be put on Oglethorpe’s websites. Also, I got the opportunity to look at Oglethorpe’s Google analytics statistics, which gave me tremendous insight into the kinds of traffic Oglethorpe attracts online on a regular basis.

Chandler (far left) shown with other Pegasus members during their behind-the-scenes tour of CNN, courtesy of alumnus Joe Sutton '09.

The most interesting thing about working at Pegasus was integrating what I have learned in my business courses with the work I was doing with online media, which would usually be stereotyped as communications field work. As a senior business administration major, I have pretty much gotten a taste of everything the business division at Oglethorpe has to offer, from management courses that evaluate business strategies, competitive advantages, and internal and external forces, to economics courses that analyze the relationship between supply and demand and satisfying needs in the free market, and marketing courses that look into how producers attempt to read consumers and shape products for a target market that will encourage transactions and customer satisfaction. When I decided to take this internship in my last spring semester, I saw it as a great opportunity to apply what I had learned in these courses to online media.

At Pegasus, I got to work with an awesome and fun group of people that made me look forward to coming into the office for work. My experience with Pegasus was a great way to give back to Oglethorpe, and being involved behind-the-scenes at Pegasus has given me technical and analytical skills that will no doubt prove invaluable in the business world after I graduate.