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What’s Behind The Cost Of Higher Education
Private Universities are trying new methods to attract students and lower the sticker shock of tuition. Atlanta-based Oglethorpe University recently announced a price-matching program offering students who qualify for admission the same rate flagship public universities in their home states.
Private colleges ‘price match’ public tuition to compete for students
Colleges are now offering “price-matches” for students, taking cues from the business world to compete in an era of ballooning costs. Several private universities, attempting to keep pace with the lower tuition of their in-state, public peers, promise to match tuition for students.
Private colleges are trying to attract students by matching public prices
This fall, the trendy pricing strategy for private universities might just be matching public universities’ tuition. Two private universities unveiled price-matching programs over a span of five days at the end of August.
Colleges Now Offering Tuition Price Matching | Student Loan Report
In order to recruit high-performing students, it is becoming more common for private colleges to match the tuition rates at public schools. There is increasing competition among colleges to recruit high-performing students. In an attempt to remain competitive, many private universities are offering to match the tuition rates students would pay at a public college, The Wall Street Journal reported.
Private Colleges Launch Tuition Discount Programs to Attract Top Students
This content is made possible by our sponsor; the views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc. It’s a tactic big-box retailers have used for years: “Find it for less at another store and we’ll match the price.”
Other News
- Other Flagship 50 coverage:
- Education Dive website: “Declining birthrate will make college students a ‘hot commodity‘”
- Legal Insurrection website: “Some Private Colleges Now ‘Price-Matching’ Public School Tuition to Attract Students“
- Inside Higher Education mentions Oglethorpe in article about St. John’s College: “Bucking the ‘Prestige Pricing’ Trend“
- Inside Higher Education mentions Oglethorpe in article about Capital University: “Private University Cutting Prices for Families of Public Service Workers“
- Marietta Daily Journal Campus News: “Oglethorpe University welcomed first-year students to campus on July 20 for MAP Day (Making a Petrel), an event for incoming students who will attend Oglethorpe starting in fall 2018. Local students who will attend Oglethorpe this fall include Alondra Santiago-Garcia of Austell; Julianna Hughes of the Cumberland area; Megara Shepperson of Kennesaw; Donovan Lewis of Mableton; Trevon Burkhead, Stasia McGhee, Alexander Moran and Mary Neja, all of Marietta; and Tulani Leeks and Jacob Wissinger, both of Powder Springs.”
- Scholarship Positions website highlighted Oglethorpe’s 2019 scholarship weekend “James Edward Oglethorpe (JEO) Competition at Oglethorpe University, 2019“
